As we work towards strengthening supply chain risk management & device security, we're excited to introduce a brand refresh that reflects our commitment to innovation and excellence. In this blog post, we'll explore why we decided to refresh our brand and the benefits it brings.
Why We Refreshed Our Brand
We decided to refresh our brand for a few important reasons:
- Evolving Identity: As pioneers in SBOM management and XIoT security, our solutions have evolved to tackle new challenges — as it did with the addition of SBOM ingestion and support for CISA’s Known Exploited Vulnerabilities Catalog (KEV). Our old branding didn't quite capture this growth or the modern solutions we offer.
- Clearer Communication: Our previous branding could sometimes be difficult to read at certain sizes and backgrounds. With the new refresh we are correctly proportioned and stand out in a crowd.
- Unified Vision: The brand refresh aligns our internal and external identity. This unity boosts our team's spirit and gives our clients and partners confidence in our direction.
The Benefits Anticipated
Change comes with great advantages, inspiring us as we embrace this transformation:
- Better Recognition: A refreshed, modern brand gets noticed and remembered. This matters a lot in an industry where reputation is key.
- Competitive Edge: In the crowded and competitive world of Software Supply Chain Security, standing out is crucial. Our refreshed brand positions us as leaders who embrace change and innovation.
- Stronger Relationships: The brand refresh shows our commitment to growth and improves our relationships with clients and partners. It tells them we're adaptable and focused on staying ahead.
- Team Spirit: A refreshed brand boosts morale and enthusiasm both internally and with our partners and customers. This excitement reflects the effectiveness and novelty of our solutions.
Embracing Transformation for a Brighter Future
We invite our clients, partners, and supporters to join us celebrating our refreshed brand. With this new brand identity, we're ready to reach new heights and drive further XIoT security innovation. Change drives us forward, helping us grow, progress, and create a safer digital world for all.
The future is promising, and we're thrilled to have you with us as we embrace this transformation and journey of growth.